Search Engine Optimization: Why you need it
By now, many marketers and business owners know that SEO is a critical aspect for driving site traffic. If your website and content aren't correctly optimized, both for desktop and mobile users, you'll have an incredibly difficult time drawing in traffic from organic search your site.
There are lots of benefits of SEO aside from increased traffic. Here are just a few of those benefits:
1. Proper SEO not just suggests much better rankings, it indicates a much better user experience
The search engines want to see a mobile-friendly style, great user signals (high time on site, low bounce rates, etc.) and excellent combination of relevant photos and videos. These elements are all essential for offering a terrific experience for your visitors as well; in other words, by optimizing your site for SEO, you're instantly likewise improving your user experience.
2. Organic search may account for as much of 64% of all site views
A research study by Conductor of over 310 million visitors to 30 different sites revealed that organic search accounted for 64% of all web traffic. While other research seems to show that social media has now overtaken search a little in regards to recommendations, there's no question that search remains an important source of traffic for a lot of companies.
3. SEO leads tend to have higher close rates than outgoing leads
According to this article at Search Engine Journal, SEO leads lead to an average close rate of 14.6%, compared to close rates of 1.7% for outbound leads While I can't verify the initial source of this statistic, it would not amaze me if this were true; it makes good sense that searchers who are looking for particular product and services are more likely to make a purchase from services who they seek out through search, instead of those who attempt to attract them utilizing outbound marketing techniques (i.e. cold leads).
4. Inbound marketing approaches (including SEO) lead to more leads than outbound, paid media or self-sourced leads.
According to the 2014-2015 State of Inbound Marketing report, B2B, B2C and non-profit business all report incoming practices as being their primary source of leads. This very same report found that amongst marketing experts, SEO had actually become the # 1 source of leads over the previous 6 month duration. One question to ask yourself is: if you're not creating leads through search, who is capturing these important leads?
5. Ranking in local search directly causes increased check outs and sales
If you run a regional company, enhancing your site for regional search is definitely crucial. More and more consumers are utilizing regional search queries to determine regional businesses and to discover areas, hours and directions.
According to Google, 50% of customers who carried out a local search on a mobile device checked out a store on that exact same day. These searches likewise caused higher sales: 18% of regional mobile searches led to a sale within one day.
6. Marketers rank SEO as one of their most efficient digital marketing methods
According to the 2015 State of Marketing report, of the online marketers who are using SEO and SEM as part of their marketing technique, 66% discover it "really reliable or effective". Only 7% stated that their SEO efforts were "not extremely efficient or not at all reliable".
7. SEO causes increased credibility for your brand
Ranking highly in the search results page signals to searchers that you're a key player in your market. Alternatively, ranking on the 2nd or 3rd page might cause unwanted assumptions: that you're a new service, that you're not too known or that you don't have the budget (and therefore sales) to pay for to enhance your rankings.
8. SEO can be a less hands-on method than other incoming methods
Social media and visit website email marketing are both extremely efficient channels for generating leads, however both require some degree of continuous effort. When a page is SEO-optimized, you can typically sit back, relax, and let it climb up the rankings on its own benefit.
9. Being on the 2nd or 3rd page of the search results methods practically no search visibility
Some entrepreneur forgo any official SEO efforts because they think that being in the search results page (anywhere in the outcomes) is "good enough". Nevertheless, research study by Moz shows that 71.33% of clicks take place on page one of the search engine result. Appropriately optimizing your site and material are key to attaining top rankings; and therefore any degree of search presence.
10. The vast bulk of consumers research items online before going to a store
Research Study from GE Capital Retail Bank shows that 81% of consumers research study and compare products online before making a regional purchase. Other research puts this number as high as 94% for B2B buyers. Attaining first page rankings for your service and items is critical if you want customers who are actively searching out your products to be able to discover you.
About razwerks
razwerks is an Orange County SEO Company and Digital Marketing Agency that provides - Strategic Marketing and Development that Boosts Sales. That means we are as interested as you are in making sure your brand raises to the top of the internet and can be found over your competitors.
We specialize as an SEO Company in Orange County focusing on both organic traffic, and local SEO. Our Digital Marketing expertise includes Orange County Web Design, Google Adwords (PPC), Branding, Reputation Management, Content & Video Production, and Email Marketing.
Need some help? Give us a call, and one of our customer centric specialists will be happy to help out!
For more information contact:
razwerks
1968 S. Coast Hwy #479
Laguna Beach CA 92651
949-627-4771
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